Product: Marketing Website/Campaign, Personality Quiz
Role: Product Director
Client: Encyclopedia Britannica (Corporate)
Market/Type: Marketing, Education
To celebrate Encyclopedia Britannica’s 250th anniversary, I lead the team that created the Curiosity Compass, an experience that empowers curiosity and inspires you to be true to yourself.
As part of this experience, the Curiosity Challenge compels you to dive into the past, the present, the self, and the community through a multi-week e-mail challenge with social components.
The marketing website focused on a Curiosity Profile Assessment that was centered around a series of questions we created based upon leading researchers and Britannica company philosophies to identify which of 4 curiosity profile types a user most aligned with. Each curiosity type had distinct traits and we encouraged users to learn more about themselves by reading biographies from similar personalities from our extensive database.
The full marketing campaign and promotional event was kicked off at Encyclopedia Britannica’s 250th Anniversary on 12/10/2018. It began with “Curiosity Day” which was kicked off at Jesse White Learning Academy, in Hazel Crest, Ill., and Eisenhower Academy, in Joliet, Ill.
Encyclopedia Birtannica even got a great shout out from the students!
The City of Chicago even got in on the 250th celebration. Chicago Mayor Rahm Emanuel proclaimed December 10, 2018 “Encyclopaedia Britannica Day.“
Why don’t you take the Curiosity Profile Quiz and find out what you are?
I’m an Explorer just in case you’re wondering!